Search results

The purpose of the study is to look at Chinese English as a foreign language (EFL) learners’ organizational strategy use in English writing at universities in Taiwan. One significant area that has been indicated in contrastive rhetoric studies spins around the notion of culturally constructed organizational patterns. It is claimed that second language (L2) writers may have implicit culturally driven presuppositions and values about academic writing in the first language (L1) that may transfer straightforwardly to academic writing in English.

Data were from 50 high- and 50 low-achieving EFL students’ and 50 native English speakers’ (NESs’) written texts, and semi-structured interviews with EFL students and their teachers.

Based on text analysis, when high-achieving EFL students and NESs were compared, they were similar in location of thesis, existence of introduction, existence of topic sentences, macro-level patterns, existence of conclusion, existence of a concluding sentence and existence of a final comment, but different in existence of background information. Nonetheless, it is noted that low-achieving EFL students were quite different from high-achieving EFL students and NESs in several aspects, such as location of thesis, existence of introduction, existence of topic sentences, macro-level patterns, existence of conclusion, existence of a concluding sentence, and existence of a final comment. In addition, the written texts and interview findings suggest that while cultural differences do, in fact, exist, Chinese writers’ English organizational strategy use were to some extent intertwined with their writing experiences and teachers’ writing instructions. The results also suggest the flexibility of writers and multiplicity of writing experiences within a cultural group.

The study makes original recommendations for language pedagogy.

Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been explored from the stressor-strain-outcome (SSO) or stimulus-organism-response (SOR) perspectives. To further investigate SMF, the authors split it into the two constructs of exhaustion and disinterest. Furthermore, the authors introduced the concept of emotional labor and identified rules that may affect surface and deep acting strategies.

The authors designed and conducted a survey to collect data from social networking platform users.

Results from 364 users of social networking platforms supported most of the authors' hypotheses. First, most of the display rules affect the choice of deep or surface acting. Second, both types of acting lead to exhaustion, but only surface acting leads to disinterest. Third, discontinuance intention is affected by both types of fatigue.

This study contributes to SMF research by adding more antecedents (deep and surface acting) based on the emotional labor perspective and showing the impacts of communication rules on emotional labor. In addition, this study also distinguishes disinterest-style fatigue from exhaustion.

The purpose of this paper is to facilitate the use of public communication in the development of healthy food plans for consumers. This research aims to investigate whether the influence of “fit” to individuals’ goal pursuit strategies on the effectiveness of advertisement frames can intensify persuasion to consume healthy (virtue) foods or restrain the consumption of unhealthy (vice) foods in health promotion.

Two experiments were conducted to investigate how goal-framed messages for different food types affect consumer decision making by moderating regulatory focus.

The results demonstrate that the compatibility between the mere exposure to virtue (vice) food in a negative (positive) frame drives the effectiveness of a given goal framing. However, when additional regulatory focus is added, the fit in the vice/promotion and virtue/prevention condition causes the effect of framing to disappear. Moreover, the unfit in the virtue/promotion and vice/prevention condition suppresses the virtue (vice) preference in the positive (negative) frame.

These findings suggest that under different valence framing, advertising messages provide different amounts of persuasion in virtue/vice conditions and the moderation effect of regulatory fit on framing to influence virtue/vice food preference.

Public policy executives and marketers can increase the likelihood that consumers will make healthy food choices by fitting goals to strengthen persuasion. The unfitted goal orientation between food and regulatory focus enhances the framing effect leading to food preference changes.

The framing effect disappears when additional regulatory fit the food type, but is enhanced when additional regulatory focus does not fit the food type. By bringing fit into the frame and the virtue/vice food type, this research extends the notion of regulatory fit into three pairs of given goal orientations on the persuasiveness of message framing to health-related communication. It provides a substantial explanation underlying persuasion to promote a greater understanding of virtue/vice food preferences.